Wish Masters: An Archived Miami Magazine Profile
Archive note: The transcription below preserves the article’s original language, company names, services, prices, memberships and historical statements as published in December 2014. It is presented solely as an archival record and does not describe Justkeeps Travel today.
Original article transcription
Travel & Recreation, People
“We manage lifestyles, especially when our members don’t have time to do it themselves. We like to call ourselves ‘life stylists.’”
Justin Keeperman, cofounder, WGY Lifestyle
Wish Masters
When it comes to A list access during Art Basel, or any other time of year, Luiz Hoinkis and Justin Keeperman are the in the know concierges to call.
By Nila Do Simon
Photography by Nick Garcia
Photo caption: The Insiders. WGY Lifestyle founders Luiz Hoinkis and Justin Keeperman make access a breeze, for the right price.
The gregarious Luiz Hoinkis has a particular theory. He believes anyone can reach President Obama within four phone calls. It’s this conviction of being able to connect with one of the world’s most powerful men through four degrees that has made his company, WGY Lifestyle (wgylifestyle.com), a runaway success.
A luxury lifestyle management firm aimed at giving its members access to some of the world’s most sought after events and accommodations, WGY is the brainchild of Hoinkis and his partner, Justin Keeperman. As the two assert, there is no occasion to which they cannot grant their clients entry.
Both come from industries where high end expectations are the norm. Brazilian born Hoinkis was CEO of Brazil’s Quintessentially, a luxury concierge firm, and Keeperman was involved with sales and marketing at several affluent magazines and PR firms in New York. Utilizing their industry connections, the two formed WGY in March 2012 in Miami Beach and São Paulo, and expanded it this year with satellite offices in Las Vegas, London, Los Angeles and New York to better serve what’s become a worldwide clientele. More satellite offices are on the way.
Their services run the gamut from a simple airport pickup to A through Z vacation planning to Oscar tickets (and are available via memberships from $8,000 to $12,000 per year). For Art Basel, WGY members can be included on the coveted guest lists of events at the SLS South Beach, The Standard, Soho Beach House and countless other venues, whereas more traditional services might include booking a last minute dinner reservation at an exclusive restaurant. “Saturday night, Zuma, 9PM,” no problem,” says Keeperman, with a laugh. “It’s not easy, but we deliver. Anything that screams luxury, we’re involved in it.”
“We manage lifestyles, especially when our members [which range from Silicon Valley honchos to celebrities] don’t have time to do it themselves,” Keeperman continues. “We like to call ourselves ‘life stylists.’” Said term is even in their literature.
Hoinkis admits it’s the unusual requests that get him excited. Once, as a WGY member was touring Rio de Janeiro by helicopter, he impulsively asked Hoinkis to throw a yacht party that night and ensure Brazil’s A list was on board. Three hours later, Hoinkis had a mega yacht sailing around the ocean filled with “300 of the right people” and overflowing with Dom Pérignon. He and Keeperman did it again recently on a much larger scale when they helped launch the digital musical service Spotify in Brazil, a gig of more than three months that involved multiple events and activation all over the country. All of those Brazil connections are enviably cutting edge to their business platform as more and more wealthy Brazilians make Miami their playground or second home of choice. And Hoinkis’ and Keeperman’s abilities for delivering last minute celebration and entrée at a moment’s notice have served them well with Miami’s well heeled crowds.
“I’m not one who gives up,” says Hoinkis with a smile. “Service, let me rephrase, great service is everything, and delivering on that is the most important thing to us.”
Originally published in Miami, December 2014, page 228. Shot on location at the W South Beach Hotel & Residences.
For current information, visit About Justkeeps Travel or review our Press page. Today Justin plans travel for clients around the globe from Boca Raton and continues to work closely with clients as a Miami luxury travel advisor.
What is the Wish Masters article?
It is a Miami Magazine profile of Luiz Hoinkis and Justin Keeperman and their company, WGY Lifestyle, published in December 2014.
Does the article describe Justkeeps Travel today?
Archive note: No. The transcription on this page preserves the article’s original language, company names, services, prices, memberships and historical statements as published in December 2014. It is presented solely as an archival record and does not describe Justkeeps Travel today.
What was WGY Lifestyle?
A luxury lifestyle management firm aimed at giving its members access to some of the world’s most sought after events and accommodations. Hoinkis and Keeperman formed it in March 2012 in Miami Beach and São Paulo.
Where does Justin work today?
Today Justin plans travel for clients around the globe from Boca Raton and continues to work closely with clients as a Miami luxury travel advisor.
What services did WGY Lifestyle offer in the Wish Masters article?
The article described services that ran from a simple airport pickup to full vacation planning and Oscar tickets, offered through annual memberships. It also noted satellite offices in Las Vegas, London, Los Angeles and New York. The profile is kept only as an archival record. Read the A List Bliss profile or learn about Justkeeps Travel today.
